Position Description: Marketing Director

JOB OVERVIEW:

 The Marketing Director is responsible for designing and implementing a marketing plan that aligns with the school mission to achieve the school’s enrollment goal. The primary objective of The Marketing Director is to create and communicate a compelling story about Concordia International School Ningbo. This message should lead to increased admissions applications. He/she works in close collaboration with the Director of Admissions, as well as all school leadership, to monitor and shape the school brand within Ningbo and beyond. The Marketing Director increases the visibility of Concordia International School Ningbo, advances its brand, and articulates clear messaging to internal and external stakeholders. The Marketing Director will oversee and actively participate in the creation, design, budget and production of regularly produced events and all school publications. Additionally, the Director will coordinate all advertising, publicity, and public relations and serve as the school’s spokesperson when so designated by the Principal. 


OUR MISSION:

The mission of CONCORDIA INTERNATIONAL SCHOOL NINGBO, is to provide a rigorous globally focused education that fosters inquiry, knowledge and compassion, and nurtures the pursuit of life-long learning.


OUR VISION:

  • We inspire students to reach their potential by developing their unique talents and skills through a challenging and quality international curriculum.
  • Our School continuously strives for excellence in teaching and learning by providing a supportive and caring learning environment which encourages compassion, co-operation and respect among nationalities, cultures and individuals. 
  • We focus on the development of the whole child, and each child. 
  • We prepare students to be future ready.
  • Our caring, compassionate setting for learning stimulates student self-confidence and independence at all developmental stages.
  • We prepare our students to be world citizens. 
  • Our school will become known as the premier international school in Ningbo and will set the standard for quality international education in Zhejiang Province and beyond.


OUR VALUES:

We believe:

  • All students should be treated with dignity and respect.
  • Students have a right to an education that enables them to develop their academic potential, self-esteem, and self-confidence.
  • Students should have access to a quality curriculum and instruction program that develops critical thinking skills and scholarly achievement. 
  • Students, teachers, and parents should work in harmony to ensure each child’s educational growth and personal development. 
  • Our classrooms are a positive and supportive learning environment focused on the whole child.
  • Our school is a place where families, students and teachers can develop and share achievements together. 

  

DUTIES OF THE MARKETING DIRECTOR INCLUDE:

  • Oversee all marketing efforts of the Concordia International School Ningbo and form the message, culture and traditions of the school; communicate the educational philosophy; know all marketing and communications activities of the department.
  • Develop marketing and communications strategies and plans that advance Concordia International School Ningbo and drive increased engagement with prospective and current students and their families. 
  • Collaborate with administrative departments in articulating their purpose and ongoing work. Specifically, this includes the Principal, Admissions, Faculty and IT. 
  • Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership. 
  • In collaboration with the Director of Admissions, design strategies and implement concrete plans to increase student applications and maintain prospective student and family interest. 
  • Design strategies and implement concrete plans to capitalize on increased visibility and clear branding of the school to drive increased contributed revenue. 
  • Plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
  • Plan and manage the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors. 
  • Create and execute a plan that regularly places the school in local media. Manage all messaging in the media. 
  • Review, revise, and update as necessary the school’s crisis communication plan.
  • Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo. 
  • Oversee the work of graphic designers and print vendors in production of printed materials and web visuals. 
  • Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies. 
  • Provide staff leadership to the department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence. 
  • Participate actively in the work and success of the senior leadership team and provide support for school events and administrative jobs as requested. 

QUALIFICATIONS:

  • BA/BS degree from an accredited college or university in a field related to marketing and communications; an advanced degree is preferred. 
  • Three years of leadership experience in marketing and communications, preferably in an international independent school or other non-profit organization. 
  • Outstanding speaking, writing, and editing skills.
  • Deep knowledge of the principles of marketing and communications and fluency in using social media effectively. 
  •  Ability to develop, monitor, and adhere to budgets and production schedules.
  • Ability to create print materials using Photoshop, InDesign, or other comparable layout software.
  • Demonstrated success in bringing regular, positive media attention to an organization.
  • Demonstrated success in supervising and managing a staff. 
  • Demonstrated success in managing multiple projects with shifting priorities and competing deadlines. 

SUCCESSFUL CANDIDATE SHOULD BE:

  • A mission-driven individual with a belief in and commitment to Concordia International School Ningbo School’s mission and values.
  • A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan.
  • Bold yet tactful; determined yet respectful of others’ concerns; someone with the flexibility and creativity needed to find alternative ways to reach objectives when barriers arise.
  • A team builder – confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles.
  • A hard worker with a high energy level; a “doer” with a willingness to work hands-on in developing and executing a variety of development and advancement activities .
  • Emotionally mature with a very good sense of humor and the flexibility and sensitivity to work with diverse personalities and situations.
  • Native or near native English speaker; Mandarin language skills would be a strong asset.
  • Successful prior experience in an international/independent school and/or fast changing cross-cultural environment in marketing or a related administrative leadership role. 

This position description is designed to outline primary duties, qualifications and job scope, but not limit the employee to only the work identified. It is the expectation of the School, that each employee will offer his/her services wherever and whenever necessary to ensure the success of our organization.


To Apply

  •  Interested candidates should submit both a cover letter and current resume to: jmartin@concordiainternational.org
  • Your cover letter should include the strengths the candidate feels qualify him/her for the position. 


Qualified applicants will be contacted regarding the next steps to follow for consideration.


Please note that the interview process may include a video interview Skype or WeChat depending on location.

Any applicants from within China must show official proof of permission to work in China